ADD US TO YOUR LIST
Design an advertising campaign to promote tourism in your area.
You have been commissioned to create an advertising campaign to promote tourism in your area.
The British campaigns will be aimed at New Zealanders and the New Zealand campaigns aimed at the British.
Select one type of tourism that you may like to promote, for example:
Once you have completed your campaign, try it out on your partner school.
Report back on each other's campaign. How successful do you think it was? Did it make you want to visit the other country? What kind of useful information did it give you?
Taking into account the feedback from your partner school, how do you think you could improve your campaign?
Survey your pair school to see what sort of things appeal to them, things that you can use in your advertising to lure them to your region, for example:
Design your advertising campaign. You may develop a brochure or glossy poster, a radio or TV ad or an ad made especially for the net.
| National Curriculum areas covered: | ||
| New Zealand - Level 4 | ||
| English | Social Studies | Art |
| Writing 2,3,5,6 Viewing 1,2,3,4 Presenting 1,2,3,4 |
Strand C1,2 Strand E2 |
Objectives 3,4,5,6,7,8,9,10 |
| Britain - Stage 3 | ||
| English | Geography | Art |
| Writing 1abc, 2abcd, 3abc | Places 5ab Thematic studies 15abc |
1, 2abc, 3, 4abcd, 6, 7adf, 8abcef, 9bc |
