- WHAT'S IN THE SUPERMARKET? -

FOOD FOR THOUGHT

Visit your local corner shop, dairy, grocery store or supermarket and tell us about the range of breakfast cereals you find there.

List the products you find and where they were produced.

Think about the way the products are being promoted or marketed. What slogans and images are being used to attract people to buy?

Share information with your pair school about what you have found. Choose one product that is found in both countries to investigate together. If your pair school is on holiday and hasn't completed this project, you can do it without them. Here are some guiding questions that might help your investigation:-

• How much does it cost today?
• What did it cost a year ago?
• How much do you get for your money - quantity?
• How much does it cost per flake, puff or single item?
• What is it made of?
• What nutritional information is offered on the box?
• How are they advertised on the TV, in newspaper, magazines and on radio?
• What are their sales?
• What is their target market?
• Other information - e.g. Is their box recyclable, do they support community projects or run competitions.

FAST BREAKING TASK!! The word "breakfast" literally means "to break your fast" - in other words, it's the first meal of the day following a night of fasting (not eating).
Task:	To invent the greatest UK/NZ children's breakfast cereal
Target market:	NZ and British kids 13 years old and under
Requirements:	The product must be healthy. The product is to be marketed in both New Zealand and Britain The product must be appealing to children13 years and under from both NZ and Britain.
You might like to look at designing packaging and creating an advertising campaign for your product.

National Curriculum areas covered:
New Zealand - Level 4
English	Health	Technology
Reading 2,3,4 Writing 2,3,4,5,6 Viewing 1,2,3,4 Presenting 1,2,3,4	Eating for health 1,2,3,4	In this case' technology' is the cereal products Strand A1,4 Strand B5, 6abcd Strand C7,8
Britain - Stage 3
English	IT	Design & Technology
Reading 1ef, 2ac, 3ab Writing 1abc, 2cd, 3c	1abe, 2ab	1a, 2ab, 3abcdefgijkl, 5acde, 8abcdef, 9abd, 10ab